Last year, the results of the Content Marketing Institute’s annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!

Let’s take a look at some of the reasons why manufacturers have made progress over the last year with content marketing, as reported in today’s release of Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, sponsored by IEEE Engineering360 Media Solutions.


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Manufacturing, News