EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR COLOGNE will be held in Cologne from March 4 to 7, 2018. Around 44,000 trade visitors came to Cologne in 2016 for EISENWARENMESSE. Then, the event was only three days. The three day reduced schedule of the trade fair led to a strong concentration of the business activities of the trade fair participants being conducted while attendance levels remained constant. To better accommodate, EISENWARENMESSE will again return to a four day event, with the last day being the shortest. 

Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH, said the great turnout at the 2016 event is the reason for this shift. Hamm explains, “The high level of the flow of visitors is a positive sign for us, because it proves that EISENWARENMESSE – International Hardware Fair is considered to be a must-attend event.”

Now, with an extended schedule, organizers of the event can offer optimal timeframes for business. Organizers feel this shift can help them fulfill their promise to cultivate and promote business relations while also making it easier for the execution of business deals to be carried out.

For more information on this decision and its benefits, click HERE

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