The industry is talking about new technologies, data, eCommerce, digital catalogs. So we spoke with Cris and Lisa at Product Genius Technology™ to find out more about how their eCommerce technology will help fastener distributors and manufacturers with their digital strategies. The fastener industry veterans have been issued a second US Patent for their eCommerce technology. 

What is Product Genius Technology™?

Product Genius Technology™ is a SaaS (software-as-a-service) patented eCommerce application that simplifies the search, sort, and display of complex product categories such as fasteners. Product Genius Technology™ eliminates the use of outdated filtering systems that lead to an overall poor customer experience.

Product Genius Technology™ loads and displays 1,000’s of relevant product results for product categories in milliseconds. The technology gives the buyer a 360-degree view of a product category from a one-page buying experience. Fastener industry veterans issued second US Patent for eCommerce technology.

Where was this idea born?

Product Genius Technology™ was created by Lisa J. Kleinhandler and Cris A. Young. Together we bring over 50 years of fastener and industrial supply chain experience to this exciting new eCommerce technology. With family roots in the fastener industry since 1936, we have sold fasteners through several traditional methods such as: brick and mortar store, warehouse, paper catalogs, phone, and email.

Many years ago, we realized that eCommerce would be a changing force in the supply chain. We knew it would only be a matter of time before industrial suppliers would be selling through online channels as well. In 1999 we launched our first website HudsonFasteners.com. In preparing to launch our eCommerce store we recognized a few big problems all industrial suppliers would face due to the complexity of product categories and the large volume of catalog data. The idea was born from our desire to fix the problems we had identified and provide clients with the best online buying experience possible. and so, we began visualizing how we could solve the problem that distributors, manufacturers and online retailers would face in translating their data and product catalogs into a visual representation that is easy to use and is accurately displayed.

We became a portfolio company at the Youngstown Business Incubator and began the development of our eCommerce platform. We set out to create a differentiated customer experience for buying fasteners online.  We had identified the problem when translating complex products and large volume catalogs for industrial suppliers and so we created a solution that would eliminate the need for filtering options that ultimately leads to poor customer experience, bounce rates and average order values.

We succeeded in creating the solution for selling fasteners and industrial supplies online. When we saw how powerful the technology was we knew that it would be better served if others could use it. Product Genius Technology™ is the new standard for complex product categories in eCommerce, making possible the B2C buying experience B2B buyers are now demanding. 

When did your new patent issue?

We were very excited to have received our second patent for Product Genius Technology™ in May 2019. This confirms that what we have developed has great potential to change the way data and eCommerce is displayed and transacted.

The Product Genius Technology™ eCommerce customer experience streamlines, simplifies and expedites the ordering of industrial supplies, for procurement professionals, engineers and MRO (Maintenance, Repair and Operations) personnel.

 What is an example of how this works?

Product Genius’s brand-new technology allows companies to quickly prepare data and convert to a streamlined eCommerce store that allows clients to shop complex product categories from a one page buying experience. Provides clients the comfort of the industrial supply catalog in an intuitive, easy-to-use digital format. PGT is responsive out of the box and works across all devices. 

The Product Genius Technology™ (PGT) eCommerce platform enables retailers, manufacturers, suppliers, wholesalers, and distributors to electronically present their catalog of products to buyers. Product Genius Technology™ allows clients to dynamically load, view and purchase 100’s or 1000’s of items from a product category, all from a one page buying experience, eliminating the need for a multitude of search filters. PGT is responsive out of the box and works on all devices, mobile, tablet, etc. 

Where can we see the technology today?

We have a demo site set up at 1800Fasteners.com

Tell us about your new Technology Partnership:

Product Genius Technology™ (PGT) announced a partnership with BigCommerce to help companies execute their digital transformation. Product Genius Technology will now offer BigCommerce clients an eCommerce platform solution that provides the comfort of the industrial supply catalog format in an intuitive, easy-to-use digital format. BigCommerce is the leading ecommerce platform for fast-growing B2B and mid-market brands.

Will Product Genius Technology be available for use on other industry technology platforms?

Yes, coming soon. Product Genius Technology™ works with any of the eCommerce platforms available today. We’re exploring ways to best serve the distributors and manufacturers.

What are next steps for distribution of the eCommerce technology?

We are exploring strategic partnerships that will assist us distribute this technology to larger audiences.

Find us here:

Demo: 1800FASTENERS.COM

Say hello: 1-800-FASTENERS

Twitter: @ProductGenius1

Website: ProductGeniusTechnology.com

Related Content: What is faceted search and how does it affect website fastener search?

Link to content in Link Magazine

Transforming Into A Digitally Driven Distributor

Distributor’s Link Magazine | Summer 2019

 

 

 

Fasteners, News, eCommerce