Due to COVID-19 and Increasing Customer Expectations, Industrial B2B Sales Have Changed Forever

COVID-19 impacted almost everything we routinely interact with. Although deemed essential, the fastener industry was not immune to those changes. Customer behaviors and preferences shifted rapidly, and buyer expectations were now demands that many companies struggled to answer. The pandemic caused massive adoption of digital technologies in eCommerce, sales and marketing automation, and other business … Continue reading Due to COVID-19 and Increasing Customer Expectations, Industrial B2B Sales Have Changed Forever