September 5, 2023


Brendan BreenThe Industrial Supply Association (ISA) is pleased to announce the promotion of Brendan Breen, formerly the association’s President, to the position of Chief Executive Officer (CEO) effective September 1, 2023.

This key promotion reflects ISA’s commitment to fostering continuity, stability, and ongoing growth within the organization. The decision to promote Breen was taken in acknowledgment of his exemplary performance, strong alignment with the organization’s vision, and commendable leadership in driving ISA toward achieving significant milestones.

Commenting on the promotion, Rob Keenan, President of SECO Tools and ISA Board Chair, stated, “Brendan has demonstrated an outstanding level of leadership and proficiency as President, effectively steering ISA through a complex landscape while nurturing innovation and growth. His strategic thinking, coupled with a collaborative approach and clear communication, has been paramount in guiding our organization’s direction. We believe this elevation of Brendan’s position sends a clear message to our members, partners, and stakeholders about our unwavering commitment to sustained growth and stability.”

Brendan Breen shared, “I am truly honored to accept this new role. Our journey at ISA has always been about collective growth and achieving excellence together. In this new capacity, I am committed to deepening the association’s impact and ensuring we stay agile and responsive to industry dynamics, serving the best interests of our robust network of ISA members.”

Brendan’s transition into the role of CEO ensures a steadfast leader who is attuned to industry trends and is capable of adapting strategies to remain at the forefront of the market. This move fortifies the association’s resolve to navigate evolving market challenges with conviction and assurance while Leading the Channel Forward®.

About the Industrial Supply Association (ISA) 

Founded in 1902, the Industrial Supply Association (ISA) is the channel association for the industrial MROP industry – Leading the Channel Forward®. As the only trade association that connects all partners within the industrial supply channel, ISA provides the networking opportunities, education, strategies, analytics, and tools for companies to stay relevant – and competitive – throughout industry change. Members are comprised of industrial Manufacturer, Distributor, and Independent Manufacturer Representative (IMR) companies around the world. More at 



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