VelcroVelcro Companies Appoints President for Fast-Growing Latin America Business

September 21, 2016 – Velcro Companies today announced that Dirk Foreman has joined the company as President and General Manager for Latin America, a new position. He will be responsible for all segments of the company’s business in Latin America and for developing and executing a strategy to drive further growth in the region. 

Mr. Foreman joins Velcro Companies from Anixter International Inc. (AXE NYSE), a global distributor of communication and security products. Mr. Foreman held several leadership roles in North and South America for Anixter over a 21-year period, and his most recent role was as Senior Vice President, Key Account Sales in the Global Security Solutions Division.  Prior to that he was Senior Vice President and General Manager of the Latin American Electrical & Electronic Solutions Division. He began his career with PNC International in São Paulo, Brazil, as an Accounting Analyst in PNC’s Brazilian banking unit.

Mr. Foreman holds a Bachelor of Arts degree in Portuguese Language and Brazilian Studies from the University of California, Santa Barbara, where he also spent three semesters at the University of São Paulo. He received Graduate Certificates in Telecommunication Studies from San Francisco State University and Telecommunications Engineering from the University of California Berkeley. 

Velcro Companies has been serving customers in Latin America for more than 60 years. The company has long had a sales, distribution and customer service center in Mexico City, Mexico, and in 2014 it acquired two companies in Brazil to facilitate its sales and distribution activity in the country. In September 2015, Velcro Companies opened a new factory in Uruguay, which marked a significant expansion of its global production capacity. The Uruguay factory is one of the largest capital investments Velcro Companies has made in recent years, and it is believed to be one of the largest private investments in Uruguay.

A headshot of Dirk Foreman is available at the following link:


About Velcro Companies

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To learn more about our company, visit
Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives. The proper use of the VELCRO®trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 

Bryant Park Financial Communications
Richard Mahony

Bill McBride 

Velcro Companies
Julie Barry

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