Space exploration is a complex, highly technical and increasingly expensive endeavor that traditionally has been the domain of big governments. But more private firms are jumping into the fray and achieving success. In a recent paper, “Watershed Moments, Cognitive Discontinuities, and Entrepreneurial Entry: The Case of New Space,” Wharton management professors Laura Huang and Anoop Menon — along with coauthor Tiona Zuzul from the London Business School — studied the watershed moments that have enabled this frenzy of entrepreneurial activity. Huang and Menon recently spoke with Knowledge@wharton about their findings.

 

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