Silicon Valley and other tech centers have always a dream for some engineers, luring their workforce with cutting-edge technology, culture, and benefits. Aerospace is now feeling an even bigger sting as these technology companies begin to also explore drones and autonomous systems.

Aerospace employers are realizing they have to adjust their strategies and go even deeper into recruitment strategies to get top talent.

Aerospace companies have decided to extend their efforts to younger potential employees, going back as far as elementary school or pre-kindergarten. There hope is that these efforts will encourage them to get involved in science and math within the aerospace industry. They recognize the differences in this new generation that isn’t growing up familiar with top aerospace companies.These new students are immersed in the rise of social media, technology, and the internet.

“This is something that’s very critical to our member companies,” said Dan Stohr, spokesman for the Aerospace Industries Assn. trade group. “They’re putting serious money into this, to the tune of millions of dollars a year.”

Companies like Lockheed Martin are taking action with class curriculums, downloadable apps, and a traveling school bus modified so passengers feel like they’re exploring the surface of Mars. 

Northrop Grumman opened NG Next, an innovation center, where it takes an  aggressive approach to experimentation and research to find to problems that may lie within the future. 

“In the Internet world, they’re going to work on advertising algorithms … big data analysis, which can be fun and exciting and interesting,” said Chris Hernandez, vice president of NG Next. “But I’d like to compare my airplanes and spacecraft to that any day of the week.”

Source: http://www.latimes.com/business/la-fi-defense-recruiting-20161214-story.html

Aerospace, News