The following article is by Emily Bratcher, an Associate Editor for Associations Now.

Over here at Associations Now, we hear from a lot of associations about how their industries are facing workforce shortages. The scarcity of workers is sometimes because the current pool is preparing to retire; sometimes it’s because there’s a stigma surrounding a certain industry; and sometimes it’s simply because youngsters don’t know about certain careers. Take landscape architecture, for instance.

“Most people still don’t really know what landscape architecture is,” said Shawn Balon, career discovery and diversity manager at the American Society of Landscape Architects (ASLA).

To be honest, I was one of those people. According to ASLA, “landscape architecture combines art and science. It is the profession that designs, plans, and manages our land,” from college campuses and city gardens to waterfront developments and corporate centers. They’re essentially architects who are responsible for everything on the exterior of a building.

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