How manufacturers can adopt a trial-and-error mentality to catch up on the data-driven challenge.

Leveraging the power of fresh, granular data for business success is becoming a question of life or death – and not just for companies that operate primarily in technology- or internet-focused fields. In fact, CEOs in all industries, including traditional “old-line” businesses such as some manufacturers, are realizing the power of “data-driven transformation,” or embedding data throughout the company’s operations. And they would certainly like the 20% to 30% EBITDA gains that their peers are racking up by using data effectively in sales, marketing, supply chain, manufacturing and R&D.

 

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