Make way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.

Sales leaders, it’s time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer’s lifecycle?

– 23% of sales leaders don’t know if their sellers engage with Millennials at all Tweet: 23% of sales leaders don't know if their sellers engage with Millennials at all via @MySales4Life https://ctt.ec/rD2Ua+

– Millennial B2B buyers respond to salespeople who evoke feelings of trust, compatibility and connectedness Tweet: Millennial B2B buyers respond to salespeople who evoke feelings of trust and connectedness @MySales4Life https://ctt.ec/07whe+

– Millennial B2B buyers better pick up on digital cues, so make sure your social profiles have consistent messaging Tweet: Millennial buyers better pick up on digital cues; social profiles should have consistent messaging @MySales4Life https://ctt.ec/2cLPs+

The following insights from Forrester’s report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!

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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company’s marketing strategy to exceed the demands of the ever-changing buyer.

 
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