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Category: Digital Media

The Industrial Future is Coming and It’s Digital

The future of industry will be digital. It’s inevitable, but that doesn’t make it easy. UI LABS was founded to take on grand challenges in this arena: To digitize the U.S. supply chain to make manufacturing more competitive globally, and to rebuild American infrastructure to make it smarter and more effective to improve residents’ lives. These “old school” industries lag behind the consumer sector in the path to digitization. A single player can’t create an app that reaches the hundreds of thousands of small and medium-sized manufacturers in the United States in the same way that a consumer app...

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Mastering the Digital Advantage in Transforming Customer Experience

Improving customer experience delivers real benefits to companies that successfully execute customer-centric strategies. Across sectors, satisfied customers spend more, exhibit deeper loyalty to companies, and create conditions that allow companies to have lower costs and higher levels of employee engagement. In that dynamic of value creation and durable competitive advantage, delivering digital services and operations has emerged as a prime mover in reshaping customer experience in almost every sector. As digital pure plays such as Amazon, Apple, and Uber continuously reinvent themselves by delivering simple, immediate, and individualized experiences, even traditional business-to-business players in sectors such as chemicals and steel...

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10 Social Media Marketing Strategies for Companies

Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, this author has put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a...

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B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America

  Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. The organizers have made quite a few changes to their annual survey this year to reflect the maturing content marketing industry. This year’s research paints a brighter picture than the last few years, indicating that content marketing is alive and well! Content marketers are on track—with 62% reporting that their organizations are much more or somewhat more successful with their overall content marketing approach compared with one year ago. Like last year, those who are further along with their approach are the most successful, while...

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Digital Intelligence Briefing: 2017 Digital Trends

As 2017 marches on, it’s good to stay updated on what to expect when it comes to current digital marketing trends. It just so happens that Econsultancy and Adobe recently got together—as they do every year—to ask over 14,000 marketing executives what they’re planning for 2017. Here’s what the study found out about their attitudes on content marketing, the customer experience, and more. Digital Priorities for 2017 According to this study, marketers will be all about developing and nurturing relationships with their audience this year. About 29 percent say content marketing will be their top priority, while 28 percent say social media engagement will be...

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Facing Up to Digital Disruption: Reinventing the Core with Bold Business Strategy

Going digital is now a core strategy for many organizations around the world. [McKinsey & Company]’s new research sheds light on how digital is slicing across industries and the potential approaches companies can take to integrate digital where it makes the most sense for their business. In this episode of the McKinsey Podcast, McKinsey senior partner Paul Willmott and senior expert Laura LaBerge speak with McKinsey Publishing’s David Schwartz about ways companies can think about digitization within their sector and the potential impact of their digital strategies on the bottom line. Click Here to Read the Full...

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An Incumbent’s Guide to Digital Disruption

Incumbents needn’t be victims of digital disruption if they recognize the crucial thresholds in their life cycle, and act in time.   A decade ago, Norwegian media group Schibsted made a courageous decision: to offer classifieds—the main revenue source of its newspaper businesses—online for free. The company had already made significant Internet investments but realized that to establish a pan-European digital stronghold it had to raise the stakes. During a presentation to a prospective French partner, Schibsted executives pointed out that existing European classifieds sites had limited traffic. “The market is up for grabs,” they said, “and we intend to...

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There’s No Place Like Home: 5 Ruby Reasons Why You Shouldn’t Build Your Brand on Rented Land

Digital media offers a lot of great avenues to promote business, social media being one of them. Whether it’s the road of Pinterest, Instagram, Facebook, Twitter, Snapchat, or any other social media platform, they connect you to your customers and raise awareness about your company and brand. However, what makes a company run is a conversion, or transaction, between a customer and your product or service.  While these avenues are excellent tools and offer options for transactions, they should not be the only area where your attention is concentrated. These social media platforms are constantly changing their algorithms. Remember the...

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A Tale of 3 Manufacturing Marketing Strategies

Many factors go into developing a customized and data-driven marketing strategy, including marketing strategies for manufacturing companies. What follows is the tale of three brothers and their experiments with inbound and outbound marketing for a happily-ever-after manufacturing marketing success story. Not So Long Ago, In a Manufacturing Company Near You… Three brothers, Matt, James and Paul, own identical manufacturing companies in identical markets, but that do not directly compete with one another. Each of the three brothers knows that marketing and advertising are necessary to help customers discover their products, but each has a different idea of what marketing...

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The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe

The Facts: To know what consumers are expecting from your brand on social media, you need to understand your audience’s demographics. Your marketing department can’t put a price tag on social without insight into the generational nuances that influence your audience’s purchasing behaviors, decisions and habits. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 Millennials (ages 18-34), Gen Xers (ages 34-54) and Baby Boomers (ages 55+). The results revealed a few commonalities and shed light on the differences between the behaviors, perceptions and expectations of each generation....

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5 Skills All Business Owners Need to Have in the Digital Age

As technology grows, so does the need for entrepreneurs who have the skills to manage it. Below are 5 skills all business owners need to have in the digital age. Project Management While project management tasks can be entirely digital, you still need to know how to oversee your projects. You can use an online system or tool to help you (I like Asana,) but you still need to know how the system works, if it works well for you, and if it works well for your business. There are so many online tools that claim to help with...

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Considerations For Building Your Next Generation B2B E-commerce Strategy

Many B2B sellers in the midmarket space are lacking the infrastructure to provide seamless customer experiences B2B buyers expect today. To compete against Amazon Business and other big suppliers that are digitally enabled, midmarket B2B sellers need to invest in an e-commerce platform that supports the B2C experience buyers are expecting and optimizes their business operations.   Click Here to Read the Full...

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

  Written by Ash Read   Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the...

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Richard Branson’s Advice for Creating Great Marketing

Behind every successful business is an element of great marketing – and no-one knows this better than Richard Branson. But how do you make sure you’re getting your marketing right? The Virgin Group founder has some advice… “The key to great marketing is storytelling. And as Hollywood, Bollywood and the books and magazine industries demonstrate, nothing sells better than a great love story,” he says in a recent blog. “You’re wise to be careful about where you spend your profits, but reinvesting in marketing – as long as it is done smartly – is vital to the growth of any business.”...

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How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money

It happens all the time, company’s saying that they’re too small for SEO.  Sure, it’s a legitimate concern. If no one’s even showing up to your site, why should you spend time on SEO? Actually, this is why you should definitely dedicate time to SEO. The whole point of SEO is to make your website more visible. If you’re not doing SEO, your visibility isn’t increasing. In fact, doing a little SEO could mean the difference between having 0 visitors and getting warm leads from your site. Every site starts off small. But SEO plays an important role in marketing and every...

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19 Facebook Marketing Predictions for 2017 From the Pros

If you’re looking to expand your company’s Facebook marketing, there are a lot of key trends to look out for. The social media network is constant;y changing and its always important to keep your eye on it.  If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for anyone marketing on Facebook. To get a grip on what the near future may look like, the Social Media Examiner tapped the knowledge of 19 social media pros. Predictions include: Paid Ads Come to Facebook Groups Facebook Launches Messenger Video Stories That Publish to News Feed Facebook Develops End-to-end Sales Communication Tools for...

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5 Tips for Recruiting With Social Media

Rather than executing some of the older ways of recruitment, utilize social media to attract and find the right talent for your company.  If small businesses want to compete in the so-called “talent wars,” they’d better get social. The McQuaig Institute, a talent management solutions provider, recently released a global study on social recruiting. According to its findings, 69 percent of companies now use social media to recruit, and usage is even higher–72 percent–among businesses that say they are finding it easier to fill openings. Social media is a valuable tool for showcasing company culture, and that’s an important factor in the...

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Why a Blog is a Smart Investment for Industrial Companies

Having social media is great, but the companies are not in control of audience reach which is why they should consider investing in a blog.    The other day we came across an article by ThomasNetRPM which examined why industrial companies should consider utilizing Twitter. The answer was a big “yes.” As an industrial organization that utilizes the digital world avidly, we couldn’t agree more. The online world is filled with possibilities for knowledge, marketing, interpersonal relationships, talent acquisition, and a variety of opportunities for business. When we spoke to several fastener industry professionals at the North Coast Fastener Association’s Distributor Social,...

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Is Twitter Worth it for Industrial Companies?

Big YES! Being where the customers are is important and simply having a Twitter account just won’t cut it. Building up a strong following takes time, effort and strategy. Here are 5 steps to utilizing Twitter successfully for your industrial business. By Rebecca Benison of Results-Powered Marketing This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway? The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect. Even if you’ve set up a Twitter account, that doesn’t mean it will automatically...

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