Behind every successful business is an element of great marketing – and no-one knows this better than Richard Branson. But how do you make sure you’re getting your marketing right? The Virgin Group founder has some advice…

“The key to great marketing is storytelling. And as Hollywood, Bollywood and the books and magazine industries demonstrate, nothing sells better than a great love story,” he says in a recent blog. “You’re wise to be careful about where you spend your profits, but reinvesting in marketing – as long as it is done smartly – is vital to the growth of any business.”

Richard says that he’s found one of the most effective forms of marketing – especially for Virgin Atlantic – has been to position himself as a visible part of the business. But he also recommends telling customers’ stories and drawing on their experiences.


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