Anna Jester is director of Jester Communications and looks at the value of social media in the construction sector and shares some golden rules to making it work.

Pardon my French but there’s an awful lot of crap out there when it comes to social media. It means there’s businesses up and down the country spending a lot of money on this channel, for absolutely no return. Quite frankly, it’s nuts.

When it comes to construction, many of us will have scratched our heads, asking ourselves the question of ‘who in construction is going to be interested in my products and services on Facebook?’. The answer in truth is no-one. Get your head around that and you might just make social media work for you.

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