Distributor Conference Session:





Fastener News Desk will sponsor a session at the 2019 Fastener Fair USA in Detroit, May 22, 2019 at 1:45. The session is for fastener distributors, manufacturers and industrial suppliers. The session is free, all are welcome to join us at the Distributor Conference Stage.

As digital transformation disrupts many types of businesses in the supply chain, small to medium size distributors are the most at risk from increased competition. Currently many manufacturers, wholesalers and distributors are not prepared to compete successfully online. How will manufacturers and distributors move to transform their businesses? How will they digitize their complex industrial supply catalogs?

Why should you attend this session? When opportunity knocks…seize the day! B2B ecommerce websites and marketplaces increased their sales 11.0% in 2018 to $1.082 trillion.

We’re excited to be introducing BigCommerce, the leading eCommerce platform for fast-growing B2B and mid-market brands and Product Genius Technology a NEW eCommerce application that provides the comfort of the industrial supply catalog in an intuitive, easy-to-use digital format. Product Genius will premier their patented technology via a technology partnership with BigCommerce.

Digital transformation is not a decision business owners can wait on.

Are you ready to become an eCommerce leader? Join us at the Distributor Conference Stage at Fastener Fair Detroit. 





About BigCommerce

BigCommerce is the world’s leading SaaS eCommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C eCommerce for more than 60,000 brands, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota. For more information, visit www.bigcommerce.com.


Presenter: Sachin Wadhawan leads the B2B portfolio for BigCommerce Business Development. Prior to this role, he led the Enterprise Solutions Engineering team that delivered solutions to thousands of merchants with both B2B and B2C business models. Sachin has experienced the growth of SaaS Enterprise platforms for the last 20+ years, from early-stage startups to post-IPO companies. He has gained a unique perspective from a wide range of industry experiences in Nonprofit technology, Healthcare, Ad Tech, AI-based Content Marketing, Video platform, and eCommerce. He has contributed to both technical and solution selling capacities and has become a well-respected SE leader in the industry. Sachin graduated with a degree in Computer Science from LSU and earned both MSc and MBA from the University of Texas, Austin. 

Connect with Sachin on LinkedIn



About Product Genius Technology:

Improving the Customer Experience with NEW eCommerce Capabilities

Product Genius Technology simplifies the search, sort and display of complex categories, such as Fasteners. Since eCommerce’s inception it has relied on filtering options for the search, sort and display of complex product categories which lead to a poor customer experience, lower average order value (AOV) and higher cart abandonment rates. Product Genius’s brand new technology allows companies to quickly prepare data and convert to a streamlined eCommerce store that allows your clients to shop complex product categories from a one page buying experience. Provides clients the comfort of the industrial supply catalog format in an intuitive, easy-to-use digital format. 

Presenter: Cris A. Young Product Genius Technology & Big Commerce Technology Partner

Connect with Cris on LinkedIn





See details about session here:

Fastener Fair USA | Distributor Conference

1:45 PM – 2:15 PM B2B Digital Transformation – Exceeding your B2B Customers’ Ecommerce Needs
Sachin Wadhawan, Director of Technology Partnerships – Big Commerce & Cris A. Young, Product Genius Technology; Sponsor: Lisa J. Kleinhandler – Fastener News Desk 



Get started on planning your digital transformation today.

Image result for Seize New Opportunities for Growth. Optimize Your B2B Ecommerce Business

Free e-book: Seize New Opportunities for Growth. Optimize Your B2B Ecommerce Business. With a well-planned eCommerce strategy, B2B sellers can tap into a huge audience of B2B buyers who are hungry for a convenient, straight-forward shopping experience.

On-Demand webinar: BigCommerce for B2B Roundtable Webinar: Simplifying the Modern B2B Buyer’s Journey

Case Studies: Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs
In partnership with Americaneagle.com, Berlin Packaging created on-premise-like customizations for B2B on BigCommerce, saving money and time.

Related Content:

Apruve’s Disrupting B2B | Featured Company | Hudson Fasteners 

Fastener Industry Veterans Issued US Patent For eCommerce Technology

BigCommerce takes a new aim at B2B

BigCommerce Launches B2B Ecommerce Initiative Targeted at Wholesalers, Manufacturers and Distributors

BigCommerce Recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Digital Commerce





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