If you’re looking to expand your company’s Facebook marketing, there are a lot of key trends to look out for. The social media network is constant;y changing and its always important to keep your eye on it.  If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for anyone marketing on Facebook. To get a grip on what the near future may look like, the Social Media Examiner tapped the knowledge of 19 social media pros.

Predictions include:

  1. Paid Ads Come to Facebook Groups

  2. Facebook Launches Messenger Video Stories That Publish to News Feed

  3. Facebook Develops End-to-end Sales Communication Tools for Messenger

  4. Facebook Launches Its Own Cable TV Network

  5. Facebook Chatbots Centralize Sales and Customer Service

  6. Facebook Live Embraces Advanced Third-party Tools

  7. Facebook Ad Targeting Deepens

  8. Facebook Video Analytics Become Crucial

  9. Facebook Improves Workplace Tools, Extends Search

  10. Facebook Influencer Campaigns Mature

  11. Facebook Live Technologies Improve Broadcasts

  12. Facebook Live Video Improves Brand Discoverability

  13. Facebook’s Video is Monetized

  14. Facebook Group Use Declines in Favor of Workplace

  15. Facebook Live Prep Key to Strategic Success

  16. Facebook Positions for a Camera-first User Experience

  17. Facebook Pushes 360 & AR/MR Content

  18. Third-party Facebook Live Tools Evolve

  19. Facebook Expands Customer Service Features

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Digital Media, The Fastener Museum