Many factors go into developing a customized and data-driven marketing strategy, including marketing strategies for manufacturing companies. What follows is the tale of three brothers and their experiments with inbound and outbound marketing for a happily-ever-after manufacturing marketing success story.

Not So Long Ago, In a Manufacturing Company Near You…

Three brothers, Matt, James and Paul, own identical manufacturing companies in identical markets, but that do not directly compete with one another. Each of the three brothers knows that marketing and advertising are necessary to help customers discover their products, but each has a different idea of what marketing strategy is the best fit for their business.

After much debate and deliberation, each brother sets out to discover the marketing tactics that would generate the most qualified leads. Matt, being the oldest, was the first to launch his marketing program. The other two brothers waited to see Matt’s results so they could learn from and improve on his strategy.

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